Is Retargeting Creepy or Useful?

Let’s be honest, most of us got a little scared the first time this happened: You visited a website and for the next few days you would see ads for the same website everywhere on the Internet.

It turns out that this Internet stalking by advertisers is called retargeting. 

I’m still on the fence about this. There are a couple of good posts that I just read about how this form of advertising can get better results than the regular Facebook and banner ads. Both posts also give good advice on when retargeting is not a good idea, and what kind of campaigns work better.

Here they are:

How Retargeting Gets Our SaaS $650 for $6

Putting Retargeting To Work For Your Startup

If you want to give it a try here are some platforms you might like to look at, I’m happy to hear any feedback about your experience.

Adroll

Retargeter

Perfect Audience

 

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