Is Retargeting Creepy or Useful?

Let’s be honest, most of us got a little scared the first time this happened: You visited a website and for the next few days you would see ads for the same website everywhere on the Internet. It turns out that this Internet stalking by advertisers is called retargeting.  I’m still on the fence about this. … [Read more…]

Notes from Lean Analytics for Startups

I created this quick guide for understanding Lean Analytics as I was watching this talk by Alistair Croll, co-author of “Lean Analytics: Use Data to Build a Better Startup Faster” at a Google Ventures workshop. The fundamental idea behind the Lean Startup movement is “Don’t sell what you can make, make what you can sell.” This is the core process: … [Read more…]